Fashion Avenue, they may have changed the name, but in 1964 it
was still Seventh Avenue, the main artery of New York's hectic, bustling
garment district, center of the tough, competitive billion dollar fashion industry- the "rag business"
Meet ROSALIND ROSENBERG-- the recently widowed head of a failing runway model agency. A feisty veteran of some twenty years in the trenches of the rag biz, Rosalind is a tough survivor whose prickly exterior hides a dreamer¹s world-weary soul. Ever determined to pursue her illusions of elusive success, Rosalind's latest scheme is to start the first models union ever in the fashion industry establishing herself as permanent president, of course.
To launch her union project, Rosalind enlists the dubious aid of
LENNY FISHER- a dyed-in-the-wool Seventh Avenue manufacturer who survives between good seasons and occasional scores at the race track with
his faithful steadily employed wife of thirty years, GERTRUDE.
Enter BETTY SUE, another young hopeful Indiana junior miss who
arrives on the bus suitcase in hand and starry-eyed. Landing at Rosalind's
model agency with a signed models union petition, Betty Sue is signed
up by Rosalind, befriended by Suzanne, and ultimately wooed by Dimitri,
creating a sticky triangle spoof culminating in backstage chaos at the International Fashion Fair in Paris.
RAG DOLLS is a highly original musical comedy rooted in the traditional book musical form of such Broadway classics as GUYS AND DOLLS and 42 STREET, yet rendered with a unique contemporary perspective and style. Set on the leading edge of the 60's fashion nostalgia, RAG DOLLS combines the best of the Broadway revivals with the excitement of a truly original modern musical that is at once a revelation and celebration of Fashion Avenue.
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